Reduced sales cycle
Increased conversion rate at the top of funnel
Increased responsiveness between sales and prospects
Easier content management, access, and sharing
The Challenge
Propeller lacked a centralized solution for managing content, had limited visibility into customer engagement, and struggled to share materials with busy, on-the-go customers.
The Solution
Propeller selected Mindtickle to streamline content sharing and boost engagement. With Digital Sales Rooms and Sales Content Management, they now have one place to store, manage, and share personalized content.
Overview
Aurigo is a leading provider of cloud-based software solutions for capital planning, project management, and construction for government agencies, utilities, and other infrastructure owners. With a strong focus on the built environment, Aurigo empowers organizations to efficiently plan, execute, and manage large-scale projects while minimizing risks and maximizing returns.
Their comprehensive solutions, including capital planning & budgeting, project management, contract management, and inspection & compliance, streamline processes and enhance stakeholder collaboration. Aurigo enables data-driven decision-making, accelerates project timelines, and improves cost control by leveraging cutting-edge technologies like artificial intelligence and data analytics. With a proven track record and a global presence, Aurigo continues to revolutionize how infrastructure projects are delivered, ensuring efficiency, transparency, and sustainability from planning to completion.
- HEADQUARTERS:
- SYDNEY,AUSTRALIA
- INDUSTRY:
- SOFTWARE DEVELOPMENT
- COMPANY SIZE:
- 200-500 EMPLOYEES
Unable to share content with customers on the go
Drew Hultgren, Senior Manager of Revenue Operations at Propeller, explained, “Many of our customers are extremely busy. They’re out in the field at job sites moving the dirt themselves and are unable to attend meetings or read documents and e-mail attachments. Asking customers to read about our solutions and products on our timeline wasn’t going to work.”
Propeller needed a solution that could easily bring all the relevant content together and enable their customers to review wherever and whenever they were. Propeller turned to Mindtickle.
“The team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.”
Speeding up deal cycles with a single link
Since Mindtickle provides buyer-centric enablement solutions, their Digital Sales Rooms were the perfect solution for Propeller. With a single link, reps could send the most up-to-date and relevant content to customers.
“Our customers could easily view content on their mobile phone, without requiring any downloads since everything is embedded,” Hultgren explained. “For prospects, we’ve removed a lot of the barriers as our content is simple, accessible, and accurate. It’s made our process much more efficient and speeds up our deal cycles.”
When selecting a revenue enablement platform, another differentiator was Mindtickle’sability to integrate quickly with HubSpot. Moreover, Mindtickle releases innovative features regularly, such as easy content bulk uploads, Digital Sales Room templates, and tracking of integrations to the CRM, which have ingrained Mindtickle into the Propeller sales ecosystem.
Single source of truth for all content
As Propeller continued to integrate Mindtickle into its sales processes, the company recognized Mindtickle’s already invaluable role in managing content. Assets were living in the CRM, Google Sheets, and Google Drive and their teams didn’t know which content to use. It was difficult to send, and they had no insights into content engagement.
Now, they have better insights into how prospects are interacting with content via Digital Sales Rooms, such as content items viewed, for how long, and by whom. For Propeller, this gives invaluable intelligence that improves the sales process, optimizes training, and focuses content creation on what will be most successful.
Ultimately, Propeller’s sales team loves the ability to create personalized content.
“Mindtickle makes it simple for our sales and marketing teams to create customer short-form content and personalized digital sales rooms in minutes. They can record personalized videos, easily screen share resources, and duplicate Digital Sales Rooms, which gives us the opportunity to customize assets quickly and efficiently. It’s been huge for us,” Huntgren said.
Propeller faced the challenge of effectively sharing content with their busy, on-the-go customers. Mindtickle’s Digital Sales Rooms emerged as the perfect solution, providing a streamlined and mobile-friendly platform to deliver up-to-date content effortlessly. By integrating seamlessly with HubSpot and offering innovative features, Mindtickle became an integral part of Propeller’s sales ecosystem, speeding up deal cycles and simplifying content management. The ability to gain insights into content engagement has empowered Propeller to refine its sales process and create personalized, effective content, enhancing their overall customer experience and boosting efficiency.
“Mindtickle has been an incredible tool to bridge the gap between marketing and sales.”
The impact
Reduced sales cycle
Increased conversion rate at the top of funnel
Increased responsiveness between sales and prospects
Easier content management, access, and sharing
