Internal sales eNPS jumped from -16 to +22
Ramp-up time for new hires significantly reduced
Consistent sales methodology adopted across the team
Better alignment between sales and marketing during product launches
The Challenge
Fastmarkets was looking to standardize onboarding, improve coaching effectiveness, and ensure consistent go-to-market execution, all while supporting remote sales teams and reducing ramp-up time for new hires.
The Solution
With Mindtickle, they built a digital competency framework, implemented a prescriptive coaching approach, and launched their first certified enablement program. They also started leveraging Call AI for real-time feedback and faster learning cycles.
Overview
Fastmarkets is a price reporting agency (PRA) and provider of information and analysis for commodity markets. They offer price data, news, and market insights across agriculture, forest products, metals and mining, and new generation energy sectors. Fastmarkets helps businesses make informed decisions by providing price assessments, forecasts, and analysis for these commodities
- HEADQUARTERS:
- UNITED KINGDOM
- INDUSTRY:
- INFORMATION SERVICE
- COMPANY SIZE:
- 500+
Summary
Anna Purkins, Head of Sales Enablement at Fastmarkets, shares how Mindtickle has helped improve their onboarding and sales coaching. Fastmarkets raised their internal EPS score for sales from -16 to +22, created structured coaching programs, and used Call AI to give reps opportunities for self-assessment and immediate practice. These efforts have led to meaningful outcomes, including a certified sales enablement program, higher average order value, and better go-to-market alignment.
Internal sales eNPS jumped from -16 to +22
Ramp-up time for new hires significantly reduced
Consistent sales methodology adopted across the team
Better alignment between sales and marketing during product launches
