Under the Hood: Ford’s High-Performance Enablement Strategy

Legacy training tools weren’t cutting it for Ford Motor Company’s global salesforce and dealership network. The solution? A new way to keep top producers engaged and selling…for them and not the competition.

In this webinar, Brian Condie, Sr. Manager, Dealer Training & Productivity Programs at Ford Motor Company, will take you inside Ford’s transformative sales enablement journey from a decades-old LMS to a dynamic, on-demand learning experience designed to keep sellers engaged, inspired, and performing at their peak. From bringing in creative talent from Hollywood, to creating a content studio and embedding agile methodologies into content development, Ford has created a scalable, structured, and storytelling-driven training approach that empowers their global network of sellers.

What You’ll Learn:

• How Ford uses storytelling and creative media to build impactful sales training
• Real-world examples from a recent Lincoln launch
• The team structure that powers speed, accountability, and agility in content creation
• Proven tactics to boost engagement and measure the real impact of learning
• What’s next: How Ford is leveraging AI to boost the productivity of sales consultants